When you embark on an internet marketing venture, there is a lot
to learn about internet marketing and web site promotion
techniques. If you master the art and you find it interesting, it
may be logical, profitable and satisfying for you to start your
own web site promotion service. With a web site promotion
service, there is definitely a lot of competition because many
internet entrepreneurs looking for business opportunities have
followed the same line of thinking.
However, even with a great number of web site promotion services
in existence, web site promotion services is a service that can
be offered worldwide without geographic limitations. There are a
number of untapped niche markets for a web site promotion service
and you can still easily set yourself apart from your competition
and establish your business as an expert in a certain field when
offering your web site promotion service to a niche market.
With a web site promotion service, the world truly is your
playground. However, to target your marketing for effective
promotion of your web site promotion service, it is a good idea
to narrow the scope of your business by identifying a niche
market and relatively a specific target market. To identify a
niche market, market research is generally needed. The research
process begins with brainstorming followed by information
gathering and then analysis of the data obtained through your
Once this is complete, you will be able to make an informed
decision in regard to the market you will target and you can
gather specific information about your narrowly defined target
market and its characteristics. You can then identify or devise
your competitive advantage and your unique selling proposition,
write your business and marketing plans, prepare your sales copy,
and begin marketing your web site promotion service.
Following is an explanation of simple steps to starting your own
web site promotion service:
When you brainstorm, try to think of specific markets you may
target with your web site promotion service. Consider your past
experiences and your interests. For instance, if you have
background experience in equipment sales, you may want to target
online equipment companies as users of your web site promotion
service. If your background is in real estate, maybe real estate
agents or real estate developers would benefit from your industry
expertise and web site promotion services. If you don’t want to
choose a niche market based on your past experiences, strive to
generate ideas industries that interest you.
2. Gather information
Using the industries or niches that you are interested in
marketing your web site promotion services to, gather information
about the industry, competitors who are marketing to the
potential target markets and the characteristics of the potential
3. Analyze data
Analyze the information you have collected for the potential
target markets for your web site promotion service.
4. Choose a target market
Choose the target market for your web site promotion service
based on your interests, the characteristics of the market, and
5. Conduct market research
Conduct more market research to find out more specific
information about your target market, your competition, and the
feasibility of keywords to be used in marketing your web
promotion service. You may want to research more than one market
to determine which one is the least saturated.
6. Identify your competitive advantage and develop a unique
Using the information gleaned from your market research identify
your competitive advantage and develop a unique selling
proposition that will make your web site promotion service stand
out from the crowd.
7. Write your business and marketing plans
Carefully craft a business plan and marketing plans taking into
consideration the target market, your unique selling proposition,
marketing mediums, marketing strategies, and budgetary
8. Prepare your sales copy
Prepare first-rate sales copy that will convert browsers to
buyers of your web promotion service offerings.
9. Market your web site promotion service
Market your web site promotion service consistently in accordance
with your marketing plan.
10. Continually monitor and improve your web site promotion
Monitor the effectiveness of your marketing and performance for
your web site promotion service. Be proactive and make changes to
your business and marketing plan as needed in order to meet your
projected income and grow your business.